How to Market as a Small Business Contractor
Kaitlin Krull


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As a small business owner, building your client list and portfolio can feel like a daunting task. While at Home Improvement Leads, we know that running both the physical and practical sides of your business is more than a full time job, it’s just as important that you make the time to market yourself as a small business contractor. Here are a few ways you can develop your business through marketing, from branding and social media to advertising and personal connections.

Brand yourself
Before you even begin your marketing checklist, you need to decide exactly what your small business is and how you want to brand yourself. Choose a brand name and design that is memorable and visually stimulating and stick to it. Create brand consistency by using the same logo, typeface, colors, and advertising style every single time you place an ad, send out a mailing, or post online. This way, potential customers will be more likely to remember your business and choose it when they need the kind of services you offer.

Establish an online presence
At the top of any 21st century small business’ marketing priority list should be the development of an integrated online presence. While putting your small business on the web is essential these days, you can make yours stand out from the crowd with a streamlined and accessible

online presence that your customers will look forward to checking on a regular basis. A basic website with your company’s contact information, service and price list, and a few references will get you started. Links to other web pages such as your blog, Facebook page, Twitter and Instagram account, and local and national sites that apply to your area of expertise can help to develop your following and give potential clients answers to any questions they may have.

Advertise
While your online presence will give customers an idea about the services you offer, the problem with websites and Facebook pages is that they have to be searched out by your clients. In contrast, advertisements of all kinds—from newspaper, magazine, radio, and television ads to billboards, mailings, and other printed media—are freely available and can be seen virtually anywhere. Consult your small business’ budget and choose your advertising strategies wisely, remembering to keep things clear, concise, and classy (especially with TV and radio ads, which can come off as overly comical or corny if produced improperly).

Get involved
Advertising and social media speak for your business, but the best way of getting the word out about your services (and yourself) is word of mouth. Make yourself known in the local community by attending community groups and meetups, joining the local Chamber of Commerce and other committees, and participating in and sponsoring local charity events. These activities are perfect for getting to know potential clients and business partners as well as getting your own face out there so people can get to know you and your business.

Keep in touch
Successful small business owners will tell you that regular communication with clientele is key to maintaining and growing a business. Keep in touch with customers even after you have completed a job, letting them know that you and your business are there for them whenever they have questions or need help with future projects. Maintaining open lines of communication with potential trade partners and local community members is just as important as contacting your current client list, since professional development and growth are the things that will help you and your business thrive as time goes by.